[ R&D LAB // NEURAL MAPPING ]
The Science
of Feel
The future of the game lives where it began — in the hands
We build the tools that turn feel into feedback. From SmartGrip prototypes to sensor-driven analysis, every product and method we create is engineered from data on how humans actually communicate with the club.
The Signal Path
Your swing doesn't start in your body. It starts in your brain. Every shot begins as a signal — an electrical impulse that travels from intent to execution. Your hands are the only part of you that touches the club, making them the most critical point of contact in golf. Master this connection, and you control the clubface. Control the clubface, and you control the ball.
The Translation Layer
Your hands don't just hold the club — they interpret intent and translate it into mechanical action. The better your hands translate intent, the more precisely the clubface responds.
This is where control lives. Not in your hips. Not in your shoulders. In the neural-to-mechanical interface between your brain, fingertips, and the grip.
[ RESEARCH & DEVELOPMENT ]
Innovation at the Core
At Handsy, innovation isn't a department — it's our foundation. Our R&D drives everything we create, from breakthrough sensor technology to training tools that transform how golfers understand their swing. Every product, service, and piece of content we produce is influenced by our commitment to measuring what matters and teaching what works.
Below, explore the two flagship projects that define our approach: SmartGrip, our sensored grip device that mapped the hand-club connection, and Catalyst, the weighted training club that brings those insights to life.
SmartGrip: Sensored Grip Device
Our proof-of-concept sensor-driven grip that captured live pressure data from hundreds of swings. SmartGrip helped us gather crucial insights into the hand-club connection — revealing where grip pressure stabilizes, when it peaks, and how it dictates face-path orientation. Currently in development, this technology continues to inform our understanding of feel and control.
Evolution Timeline
Track the key milestones and developments in our SmartGrip journey.
Hand Mapping Begins
Discovered the fundamental connection between hand pressure zones and clubface control through advanced sensor technology.
Sensor Testing Begins
Implemented tri-axial sensor telemetry to go with the pressure zones to map out the H-H-F relationship accurately.
3D Mapping Begins
Learning where the club is going to be in three-dimensional space in relation to the forces applied to the handle.
3 Main Things We Learned
From thousands of data points collected through SmartGrip testing, three key discoveries emerged that changed how we understand hand-club communication.
Pressure Mapping
Identified "zones of control" where finger pressure directly influences clubface angle through impact.
Torque Signatures
Revealed how rotational forces in the hands determine face timing and path consistency.
Grip Geometry
Led to Catalyst's molded design — engineered to amplify sensory feedback at critical pressure points.
From Lab to Product
The data didn't stay in the lab. Every grip contour, every gram of weight in Catalyst is built to amplify feel — the way a musician's instrument amplifies sound.
The result: training tools that teach the hands how to speak with precision.
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